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We landed in Taizhou | Zhejiang Weipai: Landing on roads and bridges is the way back, but also a departure

Feb 28, 2025

Zhejiang Weipai Packaging Equipment Co., Ltd.'s annual production of 200000 sets of packaging equipment intelligent manufacturing production base project covers an area of 15 acres, with a total investment of more than 110 million yuan. It has set up 6 packaging equipment production lines and 2 customized packaging equipment production lines that can be developed and manufactured according to customer needs. After 3 to 5 years of production, the expected output value of the project is over 500 million yuan.
On April 9th, walking into Zhejiang Weipai Packaging Equipment Co., Ltd. (hereinafter referred to as "Zhejiang Weipai") located in Fengjiang Street, Luqiao District, a prominent slogan came into view: "Packaging the world, connecting the future with intelligence." These eight words fully demonstrated the company's development confidence and ambition.
In the exhibition hall on the first floor of Zhejiang Weipai, dozens of products such as pneumatic balers and electric balers are displayed. From rusty old products to shiny new products, generations of product changes have witnessed the step-by-step development of Zhejiang Weipai. The transformation of Zhejiang Weipai from a small workshop to a leading domestic packaging equipment manufacturing company was due to a single acquisition.

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Previously, due to multiple factors such as funding, technology, and talent, Zhejiang Weipai was unable to enter the ranks of large-scale enterprises. In 2015, Hangzhou Yongchuang Intelligent Equipment Co., Ltd. (hereinafter referred to as "Yongchuang Intelligent"), a listed company, acquired Zhejiang Weipai and invested 20 million yuan to establish a processing center dedicated to producing packaging equipment parts for Zhejiang Weipai.
After the establishment of the machining center, the quality of our products has become more stable. This stability is reflected in two aspects: first, higher product precision, and second, longer product lifespan, "said Xu Anna, assistant general manager of Zhejiang Weipai.
Product quality is the lifeline of enterprise development. In the following years, the output value of Zhejiang Weipai increased year by year, and in 2018, it exceeded 130 million yuan. Gradually, due to limited space, Zhejiang Weipai's production capacity began to fall behind market demand. The venue is too small, it's like building a dojo in a snail shell, it's impossible to fully utilize it, "said Xu Anna. In order to expand production capacity, the company has conceived the idea of building a new factory.

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In the second half of 2019, the head of the Investment Promotion Office of Luqiao in Hangzhou visited Yongchuang Intelligent and learned about the company's development needs. Immediately, he extended an olive branch and invited it to land the new factory project on Luqiao. As a wise figure in Luqiao Township, Luo Bangyi, Chairman of Yongchuang Intelligent, has also shown a willingness to return to his hometown for development.
Two weeks later, relevant officials from departments such as investment promotion and economic information organized by Road and Bridge went to Yongchuang Intelligence again for in-depth negotiations on cooperation matters. In the second half of 2020, both parties signed a contract to officially land the road and bridge project of an intelligent manufacturing production base for packaging equipment with an annual output of 200000 sets. Subsequently, Road and Bridge established a dedicated team to promote the construction of the project. From land acquisition to construction, it took 3 months; From commencement to final acceptance, it took 10 months... Road and Bridge exemplified the principle of 'proactive service takes the first step, project construction takes a step forward'.

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Every matter that needs to be handled during the project construction process is coordinated with us by a dedicated person, who tells us how to do it. The service of roads and bridges is really beyond words, every detail is fine. "When it comes to the business environment of roads and bridges, Xu Anna speaks highly of helping to apply for business licenses, improving the construction of roads around the factory, and solving academic problems for employees' children in different places.
In addition, Xu Anna stated that the improvement of the road and bridge recycled metal industry chain is also one of the important reasons why the chairman decided to place the project in her hometown. The company is located in the Fengjiang Old Recycling Metal Park. Currently, we have established cooperative relationships with more than 30 enterprises in and around the park, providing metal accessories such as bearings and valve cores, greatly reducing production costs. Xu Anna introduced that since May 2022, the company's output value has exceeded 300 million yuan, and its development has reached a new level.
For Zhejiang Weipai, the development of "returning home" is a fresh start from a new starting point. In May 2023, the company invested another 40 million yuan to build an annual output of 6000 food packaging equipment projects on 11.2 acres of land next to the new factory. After production, it will drive employment for more than 130 people and the annual output value is expected to reach 100 to 200 million yuan.
Enterprise Suggestions
Last year, due to the maintenance of the main roads in the park, it was inconvenient for trucks to enter and exit, which had an impact on the normal production and operation of the company. After we reported the problem through the "1187" platform, Fengjiang Street and relevant functional departments immediately intervened to solve it, and the speed was very fast. It is suggested that the road and bridge continuously improve the construction of the "1187" new type of government business relationship system, timely solve the "urgent, difficult, and anxious" problems of enterprises, create a first-class business environment, and make the road and bridge a desirable place for enterprises.
Talent is one of the core competitiveness of enterprises, and it is recommended that Luqiao adhere to the principle of "attracting external talents and cultivating internal talents": on the one hand, iterate talent policies to attract high-level talents to gather at Luqiao; On the other hand, through government enterprise cooperation, school enterprise cooperation, and other means, we can build a channel for the growth of skilled talents.
In the future investment promotion, we hope that the road and bridge industry will always maintain the spirit of "competition", lay out emerging and future industries, and forge a "new engine" for high-quality development.
Government response
The Investment Promotion Center of the Road and Bridge District will firmly establish the concept of "project first", take the "double improvement and double progress" action of the road and bridge project breakthrough year as the driving force, target the "three hundred billion and two hundred billion" industrial clusters, refine the investment promotion map, actively carry out targeted and chain based investment promotion, and promote investment promotion work to a new climax with faster speed and better service.
In terms of talent introduction, we adhere to the strategy of prioritizing talent and innovation in the area, guided by the development of the "4+2+2" industry in the road and bridge sector, and focusing on attracting high-quality talents. We will strengthen our connections and connections with universities, research institutes, and local elites in the road and bridge areas. Strengthen the introduction of talents through projects, focus on key industries, key projects, and major projects during the project docking process, introduce a group of expert talents and teams who master key technologies, and achieve the synchronous implementation of "talent+project".
In terms of optimizing the business environment, we will continue to improve the construction of the "1187" system, iterate policies such as technological transformation subsidies and attracting large and strong enterprises, improve mechanisms such as chain leader leadership, specialized team operation, and collaborative problem-solving, and provide "one-on-one" value-added services for landing projects, allowing private enterprises to "dare to invest, want to invest, and trust to invest".

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